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Minggu, 27 Februari 2011

sales letter (tugas softskill)

Sales letter is a letter which designed to describe and sell a product or even service specifically. Sales letter has several steps to make it perfect as a sales letter, they are Determine market, Set a goal, Appropriate appeals and organizing a facts. Sales letter also has a various purposes to get a customer, for example there is a sales letter that want their customer to buy their products immediately, another example sales letter wants their customer to visit their place, some sales letter gives their customer a sample of their product and even another sales letter wants just introduce their product and their customer buy it later. Sales letter does not has a position in the company to make it, sales letter only made by the professionals who really understand about the product itself. And actually what you sell on your sales letter is not just a products or service itself, your letter must sell an idea, purposes and also benefits of your products or services.

Below is an example of sales letter :


SETIA DEVELOPER GROUP
Jl. Setia 1 no. 30 Pondok Gede - Jakarta Timur 17411

February 28th, 2011


Ms. Annisa Utami
Jl. Menteng Raya no. 4
Menteng - Jakarta Pusat 10310



Dear Ms. Annisa

We've seen it happen so many times. A family invest their money by buying a house for living and also infestation. But, some of them--sometimes--feel unsatisfied, because their house get damage because of the flood, and their developer has no responsibility about it.

Why? Because once you buy a new house, you just get certificate of it and about the damage, robbing or any disaster, its outside their responsibility.

That's why we decided to recommend our new apartment for your safety living. Built under SETIA DEVELOPER GROUP, we guarantee you can get the safety living environment like you ever wanted.

With a low-cost down payment, we invite you to join our apartment and become a family. Our apartment is fully secure, we have security service for 24 hours, and our apartment also completed with swimming pool, gym, laundry, cafeteria, canteen and children playground.

Our apartment has various types, so far we've just built three types, another types are coming soon. We have simply type, elegant type and luxury types. We guess simply type is suitable for single lady like you, its just simple like its name, with 2 bedrooms, 1 bathroom with shower and seat closet, small kitchen with sink and cupboard, dining room separated with kitchen and also living room. For another types you can see in our brochure that we've inserted with this letter.

As a member of our apartment, you are considering as a family and we guaranteed your safety and comfortableness. You will not feel disappointed anymore.

We will be happy if you want to infest your future and living in our apartment. If you are interest please call us in the number below.

Your happiness is our satisfaction.

For more info call us in (021) 846 3690


Sincerely,

HERMAN .S

Head Branches of Setia Group













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